User experience is critically important to businesses looking to advertise, inform, and sell to their clientele.
Changing that technology to better serve their customers means hiring professionals with computer training who can design, troubleshoot and otherwise enhance the mobile user experience.
It’s no mystery that mobile Internet usage is growing. With greater amounts of people switching to smartphones and buying tablets on a daily basis across the globe, the amount of people surfing the Web from a mobile platform is consistently increasing. In fact, global mobile data traffic is expected to surge exponentially in the coming years, according to statistics portal Statista. The company projects that mobile data usage will skyrocket from just 2.6 exabytes per month on average in 2014 to just under 16 exabytes per month on average in 2018.
With surging numbers like those, companies are quickly retooling their Web platforms to become more mobile-friendly. User experience is critically important to businesses looking to advertise, inform, and sell to their clientele. Changing that technology to better serve their customers means hiring professionals with computer training who can design, troubleshoot and otherwise enhance the mobile user experience.
A SOARING NUMBER OF USERS
Over half of the adults in America own of smartphone as of January, 2014, according to the Pew Research Center. In May, 2013, the organization reported that 63 percent of those smartphone users were using their devices to go online. According to the data from Statista, the amount of people who own smartphones and the amount of Internet browsing is set to increase dramatically, giving businesses an enormous incentive to capitalize on the trend.
THE DECREPIT STATE OF MOBILE BROWSING
Currently, it’s not easy to browse the Web from a mobile device. In fact, user experience agency Spark Experience stated that the website success rate while browsing from a mobile device is less than 60 percent, according to mobile studies. Compared to more standard PC browsing – where websites enjoy an 80 percent success rate – the state of mobile browsing is notoriously lackluster. That’s because as mobile Internet browsing became popular, businesses were pushed to create mobile platforms as quickly as possible instead of as effectively as possible, according to Spark Experience. Now, that has created a multitude of unreliable, ineffective and unpopular mobile websites that will need to be transformed to meet growing user needs.
A GREAT BUSINESS INCENTIVE
To maximize profits from advertising and mobile online shopping, businesses will be pushing for the most effective mobile experience possible. Just under three-quarters of smartphone shoppers buy goods after using the device to make a shopping decision, according to Google research. Moreover, the tech company reported that 90 percent of smartphone searches result in some sort of action, such as buying an item or visiting a business.
As businesses look to create more client-friendly mobile websites, they’ll be looking for professionals with IT career training to support tech development and solve more specialized computer problems. With training from the professionals at MyComputerCareer, you can take advantage of the growing number of businesses retooling their mobile platforms.